The complete gym brand


Endura Fitness is a premium British fitness brand designed with passion, to deliver the most cost effective and durable commercial gym equipment on the planet.

Strength Equipment

Designed by the best biomechanical engineers in the world and rigorously tested by fitness professionals. We truly believe that no other brand comes close to the unbelievable feel and function that our strength machines give the user.

Cardio Equipment

Simply the best value cardio equipment on the market. Premium specification equipment, with exclusive patented technologies, the largest touchscreen consoles and intuitive Android operating system delivers the ultimate client experience.

Why Endura Fitness


Lowest Cost of Ownership for Premium Specification


Market Leading Technology and Biomechanics


Unbeatable Warranties and UK Support

We’re not just another gym equipment brand, we offer a complete “turnkey” solution for your gym or facility. We aim to deliver market leading commercial facilities with the lowest cost of ownership in the industry, without compromise on quality, technology, aesthetics, or durability. From the biggest touchscreen consoles to strength equipment designed from the biomechanics up Endura Fitness is setting new standards in the fitness industry.

Cardio Equipment

Pound for pound the best cardio equipment in the market!

Strength Equipment

Biomechanically outstanding selectorised and plate loaded ranges.

Free Weights

Delivering complete gym solutions with style and functionality.

3D Gym Design

Our 3D design team can visualise your gym space in full both images and video.


Professional delivery and installation by our dedicated team. 

Leasing Options

Attractive leasing options which can include service & maintenance costs.

 Premium Products
Not Premium Prices

Our aim has always been to create premium products, with the latest technology and features, at market-leading prices. Making the cost of ownership much lower than competitor products.

 Bespoke Fitness Solutions

We design and create outstanding bespoke training facilities that feature world-class strength and cardio equipment.  Our client focussed design process has seen Endura Fitness installed into commercial gyms, hotels, medical facilities, professional sports teams, school, colleges, universities and for premium home gyms. 

If you are looking to upgrade or set up a gym facility, we would love to talk to you. 

Complete Gym Solutions 

  • Looking for a complete gym solution for your facility?

  • Need premium fitness equipment built to last?

  • Trying to source the lowest cost of ownership without compromising quality?

  • Contact us for more information on our world class solutions.

Commercial warranties

We offer some of the best commercial warranties in the industry.

3D Gym Design

Let's build the perfect fitness facility together

Gym Installation

We offer full gym and equipment installation and testing, to ensure that everything is delivered and assembled to the highest standards.

Equipment Maintenance

Even though all Endura Fitness strength and cardio equipment is built to last, we still offer maintenance options to keep your gym equipment in the best possible condition.